H&M says white models portray a “positive image”

Y’all ready to boycott H&M? Or are you willing to accept their apology for the tweets below? A sista in South Africa asked the brand to include black models, and look at their response. Ha!

“H&M’s marketing has a major impact and it is essential for us to convey a positive image. We want our marketing to show our fashion in an inspiring way, to convey a positive feeling.”

H&M regrets the response to a social media message that was recently aired and wishes to clarify the intention. pic.twitter.com/IybEBotudU

— hmsouthafrica (@hmsouthafrica) November 5, 2015