This topic contains 0 replies, has 1 voice, and was last updated by 
Hannibal X 8 years, 2 months ago.
-
Posts
-
How Viacom’s Advertising deal with Snapchat works
Media giant Viacom confirmed on Tuesday it is entering a multi-year exclusive ad sales partnership with Snapchat.It means Viacom’s “Velocity” division will sell ads on Snapchat’s behalf on the photo and video-sharing app’s owned and operated content, such as its Live Stories section. The deal is currently only active in the US, but will soon extend internationally.
Viacom will also be adding new channels to the Discover section on the app, where publishers and other media owners place content. Comedy Central on Discover will be getting an international version — complete with launch partner Paramount Pictures, which will be promoting the Zoolander 2 movie — while MTV will be getting a native US Discover channel. However, Viacom won’t be selling ads on behalf of the other content creators in the Discover section, such as Vice or The Wall Street Journal.
You must be logged in to reply to this topic.