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Hannibal X 8 years, 3 months ago.
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Tidal receives download boost from Rihanna’s “Anti”
Tidal’s plan to use Rihanna to boost its user count has worked, at least in the short term.Rihanna gave Jay Z-owned Tidal the exclusive rights to stream her new album, ANTI, for a week before it became available on services like iTunes and Spotify. This was coupled with a Samsung partnership that gave one million free ANTI download codes away, along with a 60-day free trial to Tidal.
The push seems to have paid off for Tidal. The app jumped from No. 147 in the US music category on Tuesday to No. 2 on Thursday (and No. 16 US overall). This is good news for a company whose initial pitch was that it could convince artists to bring exclusive content to the platform, and that the people would follow.
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